![]() ![]() John Scriven John Scriven is Director of the Ehrenberg Centre, at London South Bank University. ![]() ![]() Rachel KennedyAssociate Professor Rachel Kennedy is a Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science and where she heads the Advertising Research Group. More than just conjecture, she can present empirical evidence across over 20 markets. Jenni's pioneering research into how brand perceptions influence consumer behaviour is guaranteed to make you re-think your brand and advertising strategies. Jenni RomaniukAssociate Professor Jenni Romaniuk heads the Brand Equity Research Group at the Ehrenberg-Bass Institute. Oxford Research Encyclopedias: Global Public Health.The European Society of Cardiology Series.Oxford Commentaries on International Law. ![]()
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